What's New

Session Replay automatically appears in Event Metadata

Review your metrics against different layers of context using Annotation tags and filters.

Annotations, Now with Tags & Filters

Review your metrics against different layers of context using Annotation tags and filters.

Mixpanel Model Context Protocol (MCP) Beta

Talk to your Mixpanel data using natural language. The MCP Server enables AI tools like Claude to directly query your analytics data, democratizing insights across your entire organization.

Cohorts now in Lexicon

You can find your Cohorts in Lexicon, alongside your other saved definitions like metrics, custom events, and custom properties.

Updated Billing & Data Retention: Simpler Pricing, Enhanced Privacy

New default Billing and Data Retention policies for simpler pricing and and enhanced privacy and security

Expand Event Images in Context Panel

Expand images in Query Builder's context panel for a clearer view when hovering over event names.

Growth customers can now buy custom volumes of session replay

Growth customers can now purchase up to 500K monthly / 6M annual replays directly online, in addition to their 20k free replays!

📱 Session Replay is now available for iOS and Android

Now you can replay user sessions for web and mobile (iOS + Android), all in one unified platform alongside your analytics.

Experimentation Reporting 2.0 - Trusted Insights, Maximum Impact

Confidently ship features your users love, with our fully revamped experimentation reporting.

Metric Trees

Turn strategy into action: Align teams to business goals with a context-rich, interactive, and measurable framework of your metrics.

Save Column Widths in Tables

Save custom column widths in Report and Board tables

Saved Metrics

A new way to define and standardize your KPIs in Mixpanel.

Heatmaps for Web

Now available in Mixpanel: Heatmaps, a better way to visually understand your customers.

Customize Your Project Homepage

Tailor your Mixpanel experience to suit the needs of your organization. Now, project admins can set any Board in the project as the default project homepage.

Track key AI metrics

Mixpanel’s AI Company KPIs template helps you determine which AI metrics to track and how to measure them immediately.

Optimized Funnel Re-entry

Mixpanel's new funnel re-entry mode guarantees the ability to find a funnel conversion if a conversion exists, irrespective of if it's the user's first or fifth attempt to enter the funnel.

Global Sidenav

Mixpanel's new navigation makes it easier to get around and stay in the zone, all while giving you more space to work.

Enforce better governance with Data Standards

Data Standards helps you keep your data organized and understandable, by enforcing naming conventions and metadata requirements. Now, teams can easily spot non-compliant events in Lexicon and take action to maintain high data quality at scale.

Mirror Sync Mode for Redshift Warehouse Connectors

Mirror is a new mode on Warehouse Connectors that keeps Mixpanel in perfect sync with your warehouse. Any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often like purchases.

New features for enhanced B2B account analytics!

Two new features built for B2B account analysis are now available for customers with the Group Analytics add-on! You can now improve adoption and reduce churn risk by monitoring strategic accounts with out-of-the-box Account Profiles and activation metrics.

Our Growth plan just got 100x more generous

No more feature limits. Get 1M monthly events free on Mixpanel’s Growth plan. Because we're done being part of the unintuitive SaaS pricing doom loop.

Introducing Autocapture from Mixpanel

Introducing Autocapture from Mixpanel! With just a single code snippet, you can now track common events without custom code, enabling you to get started with analytics in <2 minutes.

Watch replays for any event — even backend events

Session Replays now work for all your data, not just client-side or front-end events. That means you can jump straight from reports to replays, even for events tracked via APIs, sent from your data warehouse, or sent from the server-side.

Mixpanel for Startups now provides over $150k in value

The revamped startup program offers eligible companies with complete access to Mixpanel's comprehensive analytics, free for their first year.

Pin Filters to Boards

You can now customize how filters appear on Boards with new settings. Pin a filter to a board for easy access or select the default filter values that should appear for all users.

Session Replay is now available on Free and Growth plans

Session Replay is now available on all of our latest plans! Customers can update to the latest Free and Growth plans to unlock free monthly replays.

Add verification tags to your data

Governors can now designate metrics, events, and formulas as Verified, adding a verified badge to these items across the platform. Highlighting vetted content can make it crystal clear for your team which metrics are trusted across the organization.

India Data Residency for Mixpanel

Like our EU Data Residency, Mixpanel's India Data Residency helps you process, protect, and manage personal data securely and according to local requirements.

Set units for your metrics

Mixpanel now allows you to set the units for each of your metrics. You can set the unit, the precision, and whether or not you want an abbreviated value. This gets updated for tooltips as well as in the table below the chart.

Choose colors for your segments

Mixpanel now allows you to select the colors of various segments in your reports. You can choose the color for a particular segment by clicking the legend at the top of the chart. Choose between colors that exist in the theme, or choose an entirely separate color.

Mixpanel Revenue Analytics

Mixpanel now helps you analyze the impact of your product and marketing initiatives on your key company revenue metrics.

Mixpanel in your language

Mixpanel is now available to use in additional languages, including Français, Español, Português, 한국어, 日本語, 繁體中文, 简体中文, and Bahasa Indonesia. You can choose your language from the settings menu in the top right of the page.

Mixpanel Session Replay is Now Available

Mixpanel Session Replay is officially out of beta! Quickly pinpoint drop-offs in your funnels and instantly dive into replays to understand exactly why users get stuck.

Pick time ranges down to the minute

You choose date ranges that are specified up to the minute. If there's a metric that you want to drill in on for only a few hours, you can set your time range and see only that exact range. This saves you work from having to create a detailed time filter or custom property to do the same thing.

Axis Customization

You can now customize the axes of your charts. Using this, you can build better dashboards and tell the story you want more easily. Any changes you make can be saved and will be reflected on the dashboard. To access these new options, go to the 'Chart' tab of the query builder.

Color Themes

You can now set the color theme of your charts in Mixpanel. We have a few preset themes for you, but you can also create and save your own theme. You use a different theme for every report, and even have a dashboard with reports using different themes. You'll also be able to set a project wide default for color themes.

Mirror Sync Mode for Warehouse Connectors

Mirror is a new mode on Warehouse Connectors that keeps Mixpanel in perfect sync with your warehouse. Any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often like purchases.

Know where you are with a persistent navigation panel

Now when switch between Boards or reports, you will always see the side navigation panel and keep your context. Your current Board will also be highlighted on the side as you're viewing a report within a Board. You'll be able to see where you are with respect to your Boards, and easily create a new Board, search, or go to Home.

Column Chart Visualization

You can now view your time series as a column or stacked column chart in Insights report.

Home

Home is the new landing experience in Mixpanel. It’s for you to jump back into your workflows and get a glimpse into what’s happening across your product and your project in Mixpanel.

AI Chatbot and Search in Mixpanel Docs

Plot Insights, Funnels, and Retention on the same chart

Save and Reuse Funnel and Retention Behavior definitions

Ask your questions in natural language with Spark AI

Merge data from different events on-the-fly with Borrowed Properties

See what actions lead to retention with Behavioral Properties in Retention

Subscribe to Boards for ongoing notifications on metrics

Compare against the best with the Benchmarks 2024 Report

Get alerted when product experiences break

Segment users by their behaviors in Funnels

Expanded Time To Convert functionality in Funnels

Measure revenue drop-off at each funnel step

Set your visualization to WTD/MTD/QTD/YTD

Track your ad performance metrics in less than 10 minutes

New Experience and Features in Funnels and Retention

Be notified of major shifts in data volume

Event Approval now supports new property detection

Easier to use Event & Property Menus

Find the right data more easily with Event Context

Manage channel definitions with Channel Classifier

Measure how long users view webpages

Track your Web Analytics on one Board

Save Formulas for reuse and metric standardization

Lookup Tables Import now supported with Warehouse Connectors

Databricks now supported with Warehouse Connectors

Count a Unique user towards one segment

Iterate on existing reports faster than ever with a new workflow

Redshift now supported with Warehouse Connectors

Workflow Improvements in Insights Report

Plot Profile Metrics alongside other Metrics

Formulas now behave as metrics

Focus on the right metrics with Hide/Unhide

Automagically answer questions with Starter Board

Finding a template is easier than ever

Warehouse Connectors now supports importing Users & Groups

Manage implementations more easily with event metadata

Fluid, flexible organization with Boards on Boards

Find what's impacting conversion with Attribution

Introducing Warehouse Connectors: Sync event data from Snowflake & BigQuery

Troubleshoot better with a new design for Boards without data

You can now move Boards between projects with Move

Discover purchase behaviors with Cart Analysis

Correlate user actions to key outcomes with Behavioral Breakdowns

Track key ad metrics

Learn how users engage with your marketing tactics

Vet new events and ensure data trust with Event Approval

Get ahead of issues with Anomaly Detection and Root Cause Analysis

Explore analysis better with Discover

Compare metrics side-by-side in one table

Easily create and manage Custom Alerts

Explore new questions with Custom Buckets

Calculate retention based on a calendar interval

Embed Mixpanel in Figma, Notion, Coda, and more

View Users now available in Flows & more charts

Add your Insights Table to Boards

Collaboration just got easier with Boards

Mixed Improvements in Mixpanel

Accurate Event Ordering with Millisecond Precision

Sessions improvements and new functionality

Reorient your view of charts and tables

Uncover user insights with View Users

Faster Workflows for Speedy Report Building

Improved conversion analysis in Flows

Clarify context with more Lexicon support

Measure performance better with relative comparisons

Tell a richer story with text on dashboards